{"id":15615,"date":"2025-02-02T13:45:00","date_gmt":"2025-02-02T18:45:00","guid":{"rendered":"https:\/\/voxpria.com\/docs\/campaign-performance-metrics-2\/"},"modified":"2026-07-10T00:47:30","modified_gmt":"2026-07-10T05:47:30","password":"","slug":"campaign-performance-metrics","status":"publish","type":"docs","link":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/","title":{"rendered":"Les indicateurs de performance des campagnes expliqu\u00e9s"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/voxpria.com\/wp-content\/uploads\/2026\/07\/analytics-fr-scaled.png\" alt=\"Indicateurs de campagne\" class=\"wp-image-15229\"\/><figcaption class=\"wp-block-image__caption\">Les indicateurs de performance des campagnes, en version visuelle.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comprendre les indicateurs de campagne est essentiel \u00e0 l&rsquo;optimisation. De plus, savoir lesquels comptent vous aide \u00e0 prendre des d\u00e9cisions fond\u00e9es sur les donn\u00e9es. Dans ce guide, nous expliquerons chaque indicateur de campagne important et comment les am\u00e9liorer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Indicateurs de campagne essentiels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voici les indicateurs de base que vous devriez surveiller. De plus, ils offrent un aper\u00e7u imm\u00e9diat de la sant\u00e9 de la campagne :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Taux de r\u00e9ponse<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9finition :<\/strong> Pourcentage d&rsquo;appels ayant \u00e9t\u00e9 r\u00e9pondus par une personne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formule :<\/strong> (Appels r\u00e9pondus \u00f7 Tentatives totales) \u00d7 100<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cible :<\/strong> 40 \u00e0 60 % pour les campagnes \u00e0 froid, 60 \u00e0 80 % pour les contacts chauds<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comment l&rsquo;am\u00e9liorer :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Appeler pendant les heures optimales (10 h \u00e0 16 h, heure locale)<\/li>\n<li>Utiliser des indicatifs r\u00e9gionaux locaux<\/li>\n<li>\u00c9viter d&rsquo;appeler trop t\u00f4t ou trop tard<\/li>\n<li>Nettoyer votre liste de contacts (retirer les num\u00e9ros d\u00e9connect\u00e9s)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Taux de r\u00e9ussite<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9finition :<\/strong> Pourcentage d&rsquo;appels ayant atteint leur objectif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formule :<\/strong> (Appels r\u00e9ussis \u00f7 Appels r\u00e9pondus) \u00d7 100<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cible :<\/strong> 60 \u00e0 80 % selon le type de campagne<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ce qui compte comme une r\u00e9ussite :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rendez-vous confirm\u00e9<\/li>\n<li>Renseignements recueillis<\/li>\n<li>Question r\u00e9pondue de fa\u00e7on satisfaisante<\/li>\n<li>Prospect qualifi\u00e9<\/li>\n<li>Paiement engag\u00e9<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Dur\u00e9e moyenne des appels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9finition :<\/strong> Dur\u00e9e moyenne des appels r\u00e9pondus, en secondes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cible :<\/strong> Varie selon le cas d&rsquo;usage<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Avis simples :<\/strong> 30 \u00e0 60 secondes<\/li>\n<li><strong>Confirmations :<\/strong> 45 \u00e0 90 secondes<\/li>\n<li><strong>Sondages :<\/strong> 2 \u00e0 5 minutes<\/li>\n<li><strong>Ventes\/soutien :<\/strong> 3 \u00e0 8 minutes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udca1 Aper\u00e7u :<\/strong> Des appels tr\u00e8s courts signifient souvent que les gens ont raccroch\u00e9. Des appels tr\u00e8s longs peuvent indiquer de la confusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Co\u00fbt par appel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9finition :<\/strong> Cr\u00e9dits moyens d\u00e9pens\u00e9s par tentative d&rsquo;appel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formule :<\/strong> Total des cr\u00e9dits utilis\u00e9s \u00f7 Total des appels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plage typique :<\/strong> 1 \u00e0 3 cr\u00e9dits par appel<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Co\u00fbt par r\u00e9ussite<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9finition :<\/strong> Cr\u00e9dits d\u00e9pens\u00e9s par r\u00e9sultat r\u00e9ussi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formule :<\/strong> Total des cr\u00e9dits utilis\u00e9s \u00f7 Appels r\u00e9ussis<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est votre v\u00e9ritable indicateur d&rsquo;efficacit\u00e9 de campagne. Par cons\u00e9quent, optimisez-le plut\u00f4t que le volume total d&rsquo;appels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9partition des r\u00e9sultats d&rsquo;appels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comprendre o\u00f9 aboutissent les appels aide \u00e0 cerner les probl\u00e8mes. De plus, des r\u00e9partitions inhabituelles indiquent des enjeux :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9partition typique :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9pondu :<\/strong> 40 \u00e0 50 %<\/li>\n<li><strong>Aucune r\u00e9ponse :<\/strong> 25 \u00e0 35 %<\/li>\n<li><strong>Messagerie vocale :<\/strong> 10 \u00e0 15 %<\/li>\n<li><strong>Occup\u00e9 :<\/strong> 5 \u00e0 10 %<\/li>\n<li><strong>\u00c9chec :<\/strong> < 5 %<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Signaux d&rsquo;alarme :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9chec > 10 % :<\/strong> Mauvaises donn\u00e9es de num\u00e9ros de t\u00e9l\u00e9phone<\/li>\n<li><strong>Aucune r\u00e9ponse > 50 % :<\/strong> Mauvais moment d&rsquo;appel ou probl\u00e8me de qualit\u00e9 de liste<\/li>\n<li><strong>Messagerie vocale > 25 % :<\/strong> D\u00e9calage avec les heures d&rsquo;ouverture<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Indicateurs temporels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La performance varie selon le moment. De plus, l&rsquo;analyse des tendances aide \u00e0 optimiser la planification :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meilleurs moments pour appeler (en g\u00e9n\u00e9ral) :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meilleurs jours :<\/strong> Mardi, mercredi, jeudi<\/li>\n<li><strong>Meilleures heures :<\/strong> 10 h \u00e0 midi, 14 h \u00e0 16 h, heure locale<\/li>\n<li><strong>Pires jours :<\/strong> Lundi (occup\u00e9), vendredi (d\u00e9j\u00e0 d\u00e9connect\u00e9)<\/li>\n<li><strong>Pires heures :<\/strong> Avant 9 h, apr\u00e8s 17 h, heure du d\u00eener (midi \u00e0 13 h)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Remarque :<\/strong> Ces donn\u00e9es varient selon l&rsquo;industrie et l&rsquo;auditoire. Par cons\u00e9quent, testez et analysez vos propres donn\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Indicateurs de reprises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Surveiller la performance des reprises aide \u00e0 optimiser la pers\u00e9v\u00e9rance. De plus, savoir quand arr\u00eater d&rsquo;essayer permet d&rsquo;\u00e9conomiser de l&rsquo;argent :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Donn\u00e9es cl\u00e9s sur les reprises :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taux de r\u00e9ponse \u00e0 la premi\u00e8re tentative :<\/strong> Performance de r\u00e9f\u00e9rence<\/li>\n<li><strong>Gain \u00e0 la deuxi\u00e8me tentative :<\/strong> R\u00e9ponses additionnelles obtenues par une reprise<\/li>\n<li><strong>Gain \u00e0 la troisi\u00e8me tentative :<\/strong> V\u00e9rification des rendements d\u00e9croissants<\/li>\n<li><strong>D\u00e9lai de reprise optimal :<\/strong> Temps entre les tentatives<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meilleure pratique :<\/strong> La plupart des campagnes devraient reprendre 2 \u00e0 3 fois avec des d\u00e9lais de 2 \u00e0 4 heures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Indicateurs d&rsquo;engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 des r\u00e9sultats de base, suivez la fa\u00e7on dont les gens s&rsquo;engagent. De plus, l&rsquo;engagement indique la r\u00e9sonance du message :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taux d&rsquo;ach\u00e8vement :<\/strong> Pourcentage \u00e9tant rest\u00e9 jusqu&rsquo;\u00e0 la fin<\/li>\n<li><strong>Taux d&rsquo;interruption :<\/strong> Fr\u00e9quence \u00e0 laquelle les gens interrompent l&rsquo;agent<\/li>\n<li><strong>Taux de questions :<\/strong> Pourcentage posant des questions<\/li>\n<li><strong>Taux de demande de transfert :<\/strong> Demande d&rsquo;un agent humain<\/li>\n<li><strong>Taux de d\u00e9sabonnement :<\/strong> Demande de ne plus recevoir d&rsquo;appels<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comparer votre performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sachez \u00e0 quoi ressemble une \u00ab bonne \u00bb performance pour votre type de campagne. De plus, les points de rep\u00e8re aident \u00e0 \u00e9tablir des objectifs r\u00e9alistes :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Par type de campagne :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rappels de rendez-vous :<\/strong> Taux de r\u00e9ussite de 70 \u00e0 85 %<\/li>\n<li><strong>Rappels de paiement :<\/strong> Taux de r\u00e9ussite de 50 \u00e0 65 %<\/li>\n<li><strong>Sondages client\u00e8le :<\/strong> Taux d&rsquo;ach\u00e8vement de 40 \u00e0 55 %<\/li>\n<li><strong>Qualification de prospects :<\/strong> Taux de conversion de 30 \u00e0 45 %<\/li>\n<li><strong>Prospection commerciale :<\/strong> Taux d&rsquo;int\u00e9r\u00eat de 15 \u00e0 25 %<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Utiliser les indicateurs pour optimiser<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les indicateurs ne sont utiles que si vous agissez en cons\u00e9quence. Par cons\u00e9quent, suivez ce processus d&rsquo;optimisation :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Rep\u00e9rer<\/strong> &#8211; Trouver l&rsquo;indicateur sous-performant<\/li>\n<li><strong>Formuler une hypoth\u00e8se<\/strong> &#8211; Deviner pourquoi il est faible<\/li>\n<li><strong>Tester<\/strong> &#8211; Essayer une am\u00e9lioration sur un petit \u00e9chantillon<\/li>\n<li><strong>Mesurer<\/strong> &#8211; Comparer avant et apr\u00e8s<\/li>\n<li><strong>D\u00e9ployer \u00e0 grande \u00e9chelle<\/strong> &#8211; G\u00e9n\u00e9raliser si l&rsquo;essai est concluant<\/li>\n<li><strong>R\u00e9p\u00e9ter<\/strong> &#8211; Am\u00e9lioration continue<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Meilleures pratiques<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 <strong>Suivre les tendances<\/strong> &#8211; Comparer d&rsquo;une semaine \u00e0 l&rsquo;autre, pas d&rsquo;un jour \u00e0 l&rsquo;autre<\/li>\n<li>\u2705 <strong>Analyse segment\u00e9e<\/strong> &#8211; Examiner les indicateurs par type ou source de contact<\/li>\n<li>\u2705 <strong>Fixer des objectifs<\/strong> &#8211; D\u00e9finir des cibles pour chaque indicateur<\/li>\n<li>\u2705 <strong>Surveiller quotidiennement<\/strong> &#8211; V\u00e9rifier les indicateurs cl\u00e9s chaque matin<\/li>\n<li>\u2705 <strong>Documenter les changements<\/strong> &#8211; Noter ce qui a \u00e9t\u00e9 modifi\u00e9 et quand<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Articles connexes :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/\">Comprendre le tableau de bord d&rsquo;analytique<\/a><\/li>\n<li><a href=\"\/\">Guide d&rsquo;optimisation des campagnes<\/a><\/li>\n<li><a href=\"\/\">Tests A\/B des campagnes<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ma\u00eetrisez les indicateurs de campagne pour optimiser la performance. D\u00e9couvrez quels ICP comptent le plus et comment am\u00e9liorer vos r\u00e9sultats.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[93],"doc_tag":[108,112],"class_list":["post-15615","docs","type-docs","status-publish","hentry","doc_category-analytics-reports-fr","doc_tag-analytics-fr","doc_tag-campaign-fr"],"year_month":"2026-08","word_count":859,"total_views":"14","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":[],"doc_category_info":[{"term_name":"Analytique et rapports","term_url":"https:\/\/voxpria.com\/fr\/docs-category\/analytics-reports-fr\/"}],"doc_tag_info":[{"term_name":"Analytique","term_url":"https:\/\/voxpria.com\/fr\/docs-tag\/analytics-fr\/"},{"term_name":"Campagne","term_url":"https:\/\/voxpria.com\/fr\/docs-tag\/campaign-fr\/"}],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les indicateurs de performance des campagnes expliqu\u00e9s - Ai voice automation system - Voxpria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les indicateurs de performance des campagnes expliqu\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Ma\u00eetrisez les indicateurs de campagne pour optimiser la performance. D\u00e9couvrez quels ICP comptent le plus et comment am\u00e9liorer vos r\u00e9sultats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"Ai voice automation system - Voxpria\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T05:47:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voxpria.com\/wp-content\/uploads\/2026\/07\/analytics-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Les indicateurs de performance des campagnes expliqu\u00e9s\",\"datePublished\":\"2025-02-02T18:45:00+00:00\",\"dateModified\":\"2026-07-10T05:47:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/\"},\"wordCount\":905,\"image\":{\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/voxpria.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/analytics-fr-scaled.png\",\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/\",\"url\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/\",\"name\":\"Les indicateurs de performance des campagnes expliqu\u00e9s - Ai voice automation system - Voxpria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/voxpria.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/analytics-fr-scaled.png\",\"datePublished\":\"2025-02-02T18:45:00+00:00\",\"dateModified\":\"2026-07-10T05:47:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/voxpria.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/analytics-fr-scaled.png\",\"contentUrl\":\"https:\\\/\\\/voxpria.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/analytics-fr-scaled.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/campaign-performance-metrics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/docs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Les indicateurs de performance des campagnes expliqu\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/\",\"name\":\"Ai voice automation system - Voxpria\",\"description\":\"Ai voice automation system\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/#organization\",\"name\":\"VoxPria\",\"url\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/voxpria-logo.png\"},\"description\":\"VoxPria est une plateforme d'agents vocaux IA qui automatise les appels t\u00e9l\u00e9phoniques entrants et sortants \u2014 ventes, soutien, prise de rendez-vous et qualification de prospects \u2014 dans n'importe quelle langue, 24\\\/7.\",\"foundingLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Montr\u00e9al\",\"addressRegion\":\"QC\",\"addressCountry\":\"CA\"}},\"areaServed\":\"Worldwide\",\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"sales\",\"email\":\"support@voxpria.com\",\"availableLanguage\":[\"en\",\"fr\"]}},{\"@type\":\"SoftwareApplication\",\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/#software\",\"name\":\"VoxPria\",\"applicationCategory\":\"BusinessApplication\",\"applicationSubCategory\":\"AI Voice Agent \\\/ Call Automation\",\"operatingSystem\":\"Web, Cloud\",\"url\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/\",\"publisher\":{\"@id\":\"https:\\\/\\\/voxpria.com\\\/fr\\\/#organization\"},\"offers\":{\"@type\":\"Offer\",\"price\":\"0\",\"priceCurrency\":\"USD\",\"description\":\"Free tier \u2014 no credit card required\"},\"featureList\":[\"AI voice agents\",\"Outbound & inbound calling\",\"Campaign manager\",\"Flow builder\",\"CRM\",\"WhatsApp\",\"Appointment booking\",\"SIP trunks\",\"REST API\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Les indicateurs de performance des campagnes expliqu\u00e9s - Ai voice automation system - Voxpria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/","og_locale":"fr_FR","og_type":"article","og_title":"Les indicateurs de performance des campagnes expliqu\u00e9s","og_description":"Ma\u00eetrisez les indicateurs de campagne pour optimiser la performance. D\u00e9couvrez quels ICP comptent le plus et comment am\u00e9liorer vos r\u00e9sultats.","og_url":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/","og_site_name":"Ai voice automation system - Voxpria","article_modified_time":"2026-07-10T05:47:30+00:00","og_image":[{"width":2560,"height":1600,"url":"https:\/\/voxpria.com\/wp-content\/uploads\/2026\/07\/analytics-scaled.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/#article","isPartOf":{"@id":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/"},"author":{"name":"","@id":""},"headline":"Les indicateurs de performance des campagnes expliqu\u00e9s","datePublished":"2025-02-02T18:45:00+00:00","dateModified":"2026-07-10T05:47:30+00:00","mainEntityOfPage":{"@id":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/"},"wordCount":905,"image":{"@id":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/#primaryimage"},"thumbnailUrl":"https:\/\/voxpria.com\/wp-content\/uploads\/2026\/07\/analytics-fr-scaled.png","inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/","url":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/","name":"Les indicateurs de performance des campagnes expliqu\u00e9s - Ai voice automation system - Voxpria","isPartOf":{"@id":"https:\/\/voxpria.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/#primaryimage"},"image":{"@id":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/#primaryimage"},"thumbnailUrl":"https:\/\/voxpria.com\/wp-content\/uploads\/2026\/07\/analytics-fr-scaled.png","datePublished":"2025-02-02T18:45:00+00:00","dateModified":"2026-07-10T05:47:30+00:00","breadcrumb":{"@id":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/#primaryimage","url":"https:\/\/voxpria.com\/wp-content\/uploads\/2026\/07\/analytics-fr-scaled.png","contentUrl":"https:\/\/voxpria.com\/wp-content\/uploads\/2026\/07\/analytics-fr-scaled.png"},{"@type":"BreadcrumbList","@id":"https:\/\/voxpria.com\/fr\/docs\/campaign-performance-metrics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/voxpria.com\/fr\/home\/"},{"@type":"ListItem","position":2,"name":"Docs","item":"https:\/\/voxpria.com\/fr\/docs\/"},{"@type":"ListItem","position":3,"name":"Les indicateurs de performance des campagnes expliqu\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/voxpria.com\/fr\/#website","url":"https:\/\/voxpria.com\/fr\/","name":"Ai voice automation system - Voxpria","description":"Ai voice automation system","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/voxpria.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/voxpria.com\/fr\/#organization","name":"VoxPria","url":"https:\/\/voxpria.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/voxpria.com\/fr\/wp-content\/uploads\/2026\/02\/voxpria-logo.png"},"description":"VoxPria est une plateforme d'agents vocaux IA qui automatise les appels t\u00e9l\u00e9phoniques entrants et sortants \u2014 ventes, soutien, prise de rendez-vous et qualification de prospects \u2014 dans n'importe quelle langue, 24\/7.","foundingLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Montr\u00e9al","addressRegion":"QC","addressCountry":"CA"}},"areaServed":"Worldwide","contactPoint":{"@type":"ContactPoint","contactType":"sales","email":"support@voxpria.com","availableLanguage":["en","fr"]}},{"@type":"SoftwareApplication","@id":"https:\/\/voxpria.com\/fr\/#software","name":"VoxPria","applicationCategory":"BusinessApplication","applicationSubCategory":"AI Voice Agent \/ Call Automation","operatingSystem":"Web, Cloud","url":"https:\/\/voxpria.com\/fr\/","publisher":{"@id":"https:\/\/voxpria.com\/fr\/#organization"},"offers":{"@type":"Offer","price":"0","priceCurrency":"USD","description":"Free tier \u2014 no credit card required"},"featureList":["AI voice agents","Outbound & inbound calling","Campaign manager","Flow builder","CRM","WhatsApp","Appointment booking","SIP trunks","REST API"]}]}},"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/voxpria.com\/fr\/wp-json\/wp\/v2\/docs\/15615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voxpria.com\/fr\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/voxpria.com\/fr\/wp-json\/wp\/v2\/types\/docs"}],"replies":[{"embeddable":true,"href":"https:\/\/voxpria.com\/fr\/wp-json\/wp\/v2\/comments?post=15615"}],"version-history":[{"count":1,"href":"https:\/\/voxpria.com\/fr\/wp-json\/wp\/v2\/docs\/15615\/revisions"}],"predecessor-version":[{"id":15696,"href":"https:\/\/voxpria.com\/fr\/wp-json\/wp\/v2\/docs\/15615\/revisions\/15696"}],"wp:attachment":[{"href":"https:\/\/voxpria.com\/fr\/wp-json\/wp\/v2\/media?parent=15615"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/voxpria.com\/fr\/wp-json\/wp\/v2\/doc_category?post=15615"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/voxpria.com\/fr\/wp-json\/wp\/v2\/doc_tag?post=15615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}